Netflix Upfronts: J-Lo and Brett Goldstein ‘Get Closer,’ Pete Davidson Goes Off-Prompter, Will Forte Hits an Off-Key ‘Golden’
Variety
Last updated: May 14, 2026
Netflix used its upfront event to advertise its new strategy of "Get Closer" to advertisers. The event featured celebrity appearances and highlighted new content and advertising opportunities.
- Netflix's upfront presentation focused on its new "Get Closer" strategy for advertisers. The event, held at Sunset Pier 94 Studios in New York, featured appearances by Jennifer Lopez and Brett Goldstein.
- The streamer aims to offer advertisers more intimate and impactful connections with audiences. This strategy includes exploring new advertising formats and content partnerships.
- Netflix showcased a diverse range of upcoming content, including new seasons of popular shows, original films, and unscripted series. The company emphasized its growing subscriber base and global reach.
- Key factual elements discussed included the evolution of Netflix's advertising tier, the introduction of new ad solutions, and the company's commitment to innovation in the ad space. The goal is to provide advertisers with effective ways to engage with viewers.
- The presentation underscored Netflix's transition from a pure subscription service to a hybrid model that incorporates advertising to drive revenue and offer more choice to consumers. The "Get Closer" theme suggests a focus on enhanced engagement and targeted advertising opportunities.
