California governor candidate Tom Steyer launches ‘predatory tactic’ to harvest voters — only costing $10
New York Post
Last updated: May 14, 2026
Tom Steyer's gubernatorial campaign is employing social media influencers to generate content supporting his candidacy for California governor. This strategy involves paying creators to produce posts across various platforms, aiming to increase public awareness and engagement with his campaign.
- The campaign has engaged influencers like Isaiah "Zay Dante" Washi to produce content for platforms such as Instagram, TikTok, and YouTube.
- These influencers are tasked with creating posts that highlight Steyer's policy proposals and his vision for California.
- The financial agreements with influencers vary, with some contracts detailing specific deliverables and payment structures.
- This outreach aims to tap into diverse online communities and reach a broader electorate, particularly younger demographics.
- The campaign believes this digital strategy is a cost-effective way to amplify its message and build momentum.
- The content created by influencers is intended to be organic and authentic, resonating with their respective followers.
- This approach signifies a modern shift in political campaigning, leveraging the power of social media personalities.
- The effectiveness of this influencer marketing strategy is a key focus for the Steyer campaign in its bid for the governorship.
- The campaign is monitoring engagement metrics and audience response to gauge the impact of this initiative.
